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1xBet wins Best Sportsbook award at SiGMA World 2026 in Rome

The company showed its affiliate program and hosted a large partner promotion finale at the event.

By Erin Kowalski, Editor-in-Chief
November 10, 2026

ROME · 1xBet was named Best Sportsbook at the SiGMA World Awards 2026 during the industry conference in Rome from November 2 to 5. The company said the award recognized its team's work on product development and service quality. At its exhibition booth H3-3057, the company held dozens of meetings with industry representatives. It also finalized new B2B agreements and discussed expanding cooperation with operators and affiliates.

The company highlighted its 1xPartners affiliate program, which has operated for more than a decade. The program is now available in over 150 countries and supports more than 250 payment methods. Partners were offered terms including a RevShare of up to 50% and a CPA of up to $150. The company also hosted the finale of its Grand 1XREIGN promotion, which involved 874 partners.

Six finalists from the promotion, three in a PRO category and three in a Rising category, were honoured at an awards ceremony. Mixed martial arts star Conor McGregor personally congratulated the finalists. The PRO category winner earned 684 X-Chances and received a Rolex watch, a Fujifilm camera and a Louis Vuitton travel bag. The Rising category leader earned 302 X-Chances and won a Breitling watch, a Prada backpack and a MacBook Pro.

The 1xBet booth featured a sports zone styled after the UFC, with areas for training, a ring, a locker room and a chill zone with signature drinks. Guests could try AI-powered interactive experiences, including a boxing challenge with an AI avatar. A magic mirror that generated personalized predictions and photo areas were also available. A separate draw for an iPhone Duo was held at the booth.

After the exhibition, the company hosted a private VIP event called The One & Only Event at The St. Regis Rome hotel. The gathering was for industry executives, C-level leaders and strategic partners. The Renaissance After Dark theme blended historical aesthetics with modern stage design, using velvet, silk and sculptural forms. Performers brought images from classical paintings to life, and the band OneRepublic provided the musical entertainment. The company said SiGMA World 2026 provided an opportunity to demonstrate how it combines global technological scale with consistent B2B development. The event included four private lounge areas numbered 5, 33, 34 and 35 for business discussions. In these lounges, the team reviewed the year's results and engaged with webmasters and other potential partners.