PrizePicks signs NBA star Anthony Edwards as its first basketball ambassador
The daily fantasy sports operator will collaborate with Edwards on media production, sneaker marketing and digital content.
PrizePicks has signed Minnesota Timberwolves star Anthony Edwards to a multi-year partnership, naming him the daily fantasy sports operator's first NBA brand ambassador. The four-time All-Star and former first overall draft pick will be featured in the company's advertising and social media campaigns. The deal moves beyond a traditional endorsement into media production, sneaker marketing and digital entertainment content. PrizePicks will collaborate directly with Three Fifths Media, a production company Edwards co-founded with Justin Holland of AE5 Enterprises.
"Teaming up with PrizePicks feels like an Atlanta homecoming, and I couldn't be more excited to join the squad," Edwards said. "The 'Run Your Game' energy is what I'm all about, and I can't wait for people to see everything we're cooking up together." The "Run Your Game" slogan is central to the company's marketing, which focuses on the excitement of individual sports predictions. Holland has also joined PrizePicks as a strategic adviser as part of the new arrangement.
The first project from the partnership is the Believe That Awards, a satirical digital show created and hosted by Edwards. The program will present unconventional awards across sports, pop culture, comedy and celebrity lifestyle. PrizePicks will be the event's presenting sponsor and launch a related free-to-play prediction game. Fans participating in the game will have a chance to win cash prizes and autographed pairs of Edwards's signature adidas basketball shoes.
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A promotional video launched the partnership, featuring Edwards and PrizePicks in a skit responding to a sneaker ad by Kevin Durant and Drake that mocked the purple AE3 shoes. The skit shows a purple version of Edwards's newly released shoe being delivered to an excited crowd in Minnesota. The company will also support Edwards's nonprofit foundation, "Don't Follow the Wave," with contributions to its workforce development programs. Edwards will also appear in brand campaigns alongside comedian Druski, following PrizePicks's recent extended deal with the comic.
"We are honored to welcome one of the biggest stars in all of sports to the PrizePicks family," said Joey Molko, the company's senior vice president of partnerships. "Anthony has a unique ability to command the spotlight, but what makes him truly special is his authenticity and the way he connects with fans. This partnership is such a natural fit because he embodies the boldness and personality of our PrizePicks community." Headquartered in Atlanta, PrizePicks is an official daily fantasy sports partner of the NBA and WNBA and operates in more than 45 jurisdictions across the United States. The company expanded into prediction markets in 2025 through a partnership with Polymarket.