Highfield Investment Group rebrands Alberta racetracks, launches Spire Casino
The company will introduce the Spire Casino brand at both its newly named Chinook Downs and Northern Mile racetracks.
CALGARY · Highfield Investment Group Inc. will launch a new casino brand at two Alberta racetracks it acquired last fall. The company said its Spire Casino will open at Chinook Downs Racetrack in Calgary and Northern Mile Racetrack in Edmonton. Highfield purchased the racing and gaming operations of Century Downs and Century Mile from Century Casinos in October. The rebranding signals a new direction for the properties, which will continue to offer live horse racing.
"Chinook Downs, Northern Mile and Spire Casino reflect our long-term belief in these properties and in Alberta’s racing and entertainment sector," said Adrian Munro, president of Highfield Investment Group. He said the goal is to honour racing heritage while creating modern destinations. The company intends for the venues to combine dining, entertainment and social experiences beyond traditional track visits. The Spire Casino concept is described as refined and welcoming, with a focus on thoughtful service and a sophisticated atmosphere. The company said the design aims to feel raised but not exclusive. The experience will be built on attentive hospitality and clear service.
"Live racing remains the heart of these destinations, and the casino experience is an important part of making each property a complete entertainment offering," said Paul Ryneveld, vice president of racing entertainment centres. He said the company is creating places where guests can enjoy both the energy of the track and gaming excitement. The two racetracks will share a contemporary approach while maintaining distinct local identities. Highfield Investment Group is an Alberta-based company with interests in real estate, hospitality, agriculture and energy services. The launch of the Chinook Downs, Northern Mile and Spire Casino brands represents what the company calls a renewed vision for racing and gaming entertainment in the province.